Credits:

CW: Katie Johnson

AD: Helen Torney

Credits:

CW: Sara Carr, Michelle Lamont,

AD: Bowook Yoon

Credits:

CW: Farin Nikdel

AD: Vicky Mo

Credits:

CW: Farin Nikdel

AD: Vicky Mo

The NFL Hall of Fame busts are always super serious. Even Peyton Manning’s, which is weird because he always seems to be enjoying himself. So on the eve of his Hall of Fame induction, we made him a second bust. These were then delivered to Peyton’s favorite bars in Knoxville, New Orleans, Indianapolis and Denver.

We helped create the The It’s OK Initiative for HBO. Its purpose is to help de-stigmatize mental illness in the entertainment industry. As a part of this, We released a content series called Doctor’s Commentaries, where a prominent cognitive therapist unpacked mental health issues in a range of HBO shows.

We helped create the The It’s OK Initiative for HBO. Its purpose is to help de-stigmatize mental illness in the entertainment industry. One aspect of the platform were these Mental Health Awareness Disclaimers that appeared before relevant HBO shows. Using the same visual language as content advisories, these served to create awareness and raise real world discussion of the specific mental health issues depicted in the following program.

Super Bowl 2021

Michelob ULTRA sponsored a golf match featuring Peyton Manning. To celebrate this we deepfaked him into a bunch of Caddyshack scenes.

We welcomed back the NBA from the pandemic with Jimmy Butler & Hall & Oates.

Heinz Ketchup only had a :30 buy for the 2020 Super Bowl. That didn’t stop them from showing four different commercials.

JetBlue wrapped people up like presents and delivered them to unsuspecting friends and family during the holiday season.

The Coca-Cola Company let us do this.

One of the few non-Dilly Dilly spots to come out in the height of Dilly Dilly mania.

With Spotify, we made a music video for Justin Bieber for his song “Company.”

When we looked at some Spotify data, we saw a bunch of interesting listener behavior.

The out-of-home murals at the bottom drove people to special playlists that we curated. 

We wrote and shot this well before the Cubs were in the World Series so that it could run immediately after a potential championship. If they lost it would've been my fault.   

To kickoff the second season of the College Football Playoff era for ESPN, we imagined a fever dream of paranoia for coach Urban Meyer as all sights were set on his champion Ohio State Buckeyes.

The College Football Playoff was on New Year's Eve. So to promote this for ESPN, we partnered with former Men's Wearhouse spokesman George Zimmer to create a line of New Year's Eve formalwear in honor of the four playoff teams. 

In 2014, College Football switched to a playoff format. To promote this for ESPN we created the long-running Who's In? campaign.

In the first year, we launched everything by bringing back Rudy to explain the new system. Then, during the season, we heard from fans from each of the 128 teams. We ended by showing the crushed dreams of those who didn't make the first-ever playoff.

Sometimes fans, just like their athlete heroes, star in SportsCenter highlights. So we decided to showcase these moment in a new campaign for ESPN.

For the first time ever, the College Football Playoff was on New Year’s Eve. We tried to drill that home with a swank NYE party hosted by Jimmy Kimmel and friends.

Another College Football campaign where mascots are heavily involved.

For the Heineken Open Your World campaign, we offered travelers an opportunity to take a free trip to an exotic location. But they had to drop their current travel plans and leave right then and there.

When word got out, millions all over debated whether they too would alter their plans and play Departure Roulette. So, we tracked down and surprised some of these bold Tweeters to see if they’d back up their words.

This was for the Heineken Open Your World campaign. What if you were singing holiday carols to a few friends at a karaoke bar, when suddenly your performance became a concert broadcast before thousands on the Jumbotron at a professional basketball game, in Times Square and on the screens of nearly every New York City taxicab? Would you keep singing?

(I wouldn't.)

Washington Redskins wide receiver Niles Paul went on record stating that he was afraid to bring his favorite drink, Capri Sun, to training camp because his teammates would steal them. Well, we couldn't sit by and let this happen so we created a "high-tech juice extraction system" for him. When it was delivered a reporter happened to be there and the story of the Capri Key took off, appearing in various outlets such as USA Today and NPR.